Meet The Team

Take an exclusive look behind the scenes of our production process. Explore our workshop, meet the artisans, and witness the craftsmanship that goes into every Posh Bag Kashmir creation. Learn about the techniques and traditions that make our bags truly unique.

Kanika Kapoor Lifaffa

Kanika Ahuja, Founder, Lifaffa

Meet the visionary founder of Lifaffa, a dedicated social entrepreneur passionate about Fair Trade and the Circular Economy, shaping the future of responsible businesses. With extensive experience as a Director in sustainable development and the sustainable fashion industry, our founder is also a certified trainer for livelihoods creation by UNHCR and a mentor for Atal Tinkering Labs under NITI Aayog, Government of India. Combining skills in social enterprise creation, project management, and design, they are committed to fostering innovative, sustainable solutions that make a lasting impact.

Asif, Lifaffa

Asif, Product Designer, Lifaffa

Introducing the talented Product Designer of Lifaffa, a creative force dedicated to transforming waste into beautiful, functional fashion pieces. With a keen eye for design and a deep commitment to sustainability, he blends innovation with ethical practices to create products that embody Lifaffa’s mission of promoting a circular economy. His expertise in sustainable materials and design thinking ensures that every Lifaffa product not only looks good but also contributes to a greener, more responsible future.

Anshna, Lifaffa

Anshna, Marketing Manager, Lifaffa

Meet the dynamic Marketing Manager of Lifaffa, a strategic thinker with a passion for sustainability and storytelling. With a strong background in digital marketing and brand development, she excels at crafting compelling narratives that highlight Lifaffa’s commitment to fair trade and the circular economy. Her innovative campaigns and community engagement efforts drive awareness and growth, ensuring that Lifaffa’s message of responsible fashion reaches a broad and diverse audience. Through her dedication, she helps shape a market that values sustainability and ethical practices.

Behind the Scenes